Challenges of orientalist productions and frames of an imagined other: a media monitoring analysis

Purpose This paper offers a critical discussion to contribute sociological work by emphasizing deconstruction(s) of the markers gendered and racialized borders epistemological injustice(s) in theory practice contemporary global frames representation women's intersectional identities rights. Through postcolonial, situated feminist approach, theoretical framework aims scope review literature from South North. Design/methodology/approach The research employs mixed-methodology survey media discourse analysis monitoring Egyptian rights post–Arab spring. content, layout imageries produced representations are assessed explore whether there lingering subtle blatant hints continued orientalism knowledge canons. Findings underlying causes for misconceptions reductionist sociopolitical attitudes may be styled patriarchal orientalist imposition highly found somewhat maintained persistent Western-centric epistemologies claiming define or speak so-called other. above-mentioned structures evidently channelled through languages which essentialize control women South, urging further canons calls oppressive into question. Originality/value More contributions non-Western gazes needed fill gaps deconstruct colonial codes impose inequalities on as seen politics.